New Age Retailer
New Age Retailer is the major trade journal serving the chain
of metaphysical bookstores that emerged in the 1980s as the
New Age Movement came into existence. From its beginning
in the mid-1980s, the magazine has grown into a large bimonthly
report on new publications in the post-New Age spirituality,
including books, music, and various related products
from jewelry to greeting cards. For example, crystals, which
lost the central place that they had in the New Age community
of the 1980s, have remained popular as art objects. Each issue
of New Age Retailer is built around a listing of several hundred
new books, many of which come from small independent publishers.
A picture of the book cover is accompanied by basic ordering
information and a brief description of the content supplied
by the publishers (usually the same material found on the
book’s cover or dust jacket). A similar treatment is offered for
new cds and products. While New Age Retailer is built around
providing basic information on new products, it also provides
additional guidance to assist retail outlets improve their sales,
the major factor affecting the health of the metaphysical wholesale
community. On a regular basis, the magazine offers information
on contacting sales representatives and wholesale jobbers,
attending trade shows, and expanding inventory. Each
issue also features a set of articles on a particular topic of interest
to store owners on such diverse topics as building a store
website and doing effective but inoffensive advertising. New Age
Retailer generally circulates only within the psychicoccult business
community, but may be ordered from Continuity Publishing,
Inc., 1300 N. State St., Ste. 105, Bellingham, WA 98225-
4730. Its webpage can be found at http
www.newageretailer.com. It provides clear insight into the
business world that undergirds the current metaphysical
spiritual community and offers a means of contacting small
publishers issuing metaphysical products.
Sources
New Age Retailer. Bellingham, Wash., n.d.
New Age Retailer. httpwww.newageretailer.com. February
28, 2000.

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